A representative from the online gaming programming company, Harrigan Prevatte, recently argued that change is necessary to move things forward
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Debater Kelle Churchville also echoed these views regarding technology and marketing, exclaiming, “Everyone in this online gaming programming sector knows how to blast out email, notices, fliers, etc. to people, but not everyone knows how to do this in an efficient manner that creates profit margin. Efficieny in our industry is absolutely key.” The online gaming programming debate was considered a success and portions were televised on local news channels the next day. Response was positive and most people left the auditorium with a better impression of how things work in the online gaming programming industry, and we impressed with the candor and openness of major corporate executives. After a brief intermission, moderator Eggington Mckillip returned to the podium with introductory remarks for the second session. Steenrod Stuczynski described the next debate as one centered on online gaming programming marketing ethics in the short-term and long term. As with the first session, debate team members focused on the dynamic nature of the market, and emphasized the fact that what works one day will not necessarily work the next. The main debate started with Elfreda Jinks from the Agatha Ginnetti Corp. firm, who suggested that marketing in the online gaming programming industry is an evolutionary process, akin to any other industry where earning potential is high and customer retention is key. “I personally believe online gaming programming marketing practices of today that are thought of as inappropriate will be the future of tomorrow’s online gaming programming industry leaders. We must move forward if we wish to continue to provide top level service to our customers…” Opposition team member Klas Taccone, partner in the smaller firm Darlena Skog INC LTD., stated the opposite: “We need to stick to our guns and abide by best practice methods in order to preserve the integrity of the online gaming programming industry as a whole. If we degrade ourselves by using cheap marketing practices to make a quick buck, we will only be hurting ourselves in the long run.” Lawyer Stout, debate team leader from the Heidema Aina INC online gaming programming firm, opened with some frank remarks regarding predatory marketing practices in the industry. In general, the statements were accurate but also galvanizing for many in the general audience. It was widely known that the Heidema Aina INC firm used aggressive marketing tactics, but never had it admitted it publicly before. Overall, most members of the audience were impressed with the candid replies presented by the online gaming programming sector leaders. Benavente Whetstone, an administrative assistant in the Dotty Brothers and Partners firm, stated, “I really believe that my employers are genuine and care about what they do…They are not out to prey on people or report false numbers, they just want to make money and provide for the welfare of their company just like anyone else.” An interesting questions regarding online gaming programming financial reporting and auditing was offered by Goutremout Buell, the moderator of the second session: “Do you, as business leaders and executives, make sure that your books are 100% accurate and sound, or do you leave this task to your respective accounting agencies’” Obviously, all the executives replied that they personally sign-off on any financial reporting, especially in light of new online gaming programming accounting legislation, but some were frank and stated that they allow their finance teams a lot of latitude. “I see to it that all our data is accurate,” stated CEO Embree Weitzner, “but I trust our finance department to crunch the numbers correctly and report accurately. At the end of the day, it is my job to move the business forward, not be a slave to my calculator and Exel spreadsheets.” “I truly believe that our customers, not regulatory agencies, are the best source of online gaming programming marketing feedback. Face it, if we’re not making money and our customers are pissed off, our marketing methods are wrong and not productive. Don’t forget that private companies are in the business to make cash, and don’t make a profit banging their heads against the walls,” revealed Streams Rumpel, CMO of Smiddy Letlow and Pinch Dunmire INC. This assertion brought the audience to their feet, although a few sat quietly in anticipation of a rebuttal from opposition team member Age Canales, a staunch believer in good ethics and standards. Following initial discussions, technology moderator Spadoni Minner, asked the debate teams about the use of SPAM email in their online gaming programming marketing campaigns, which created a light chuckle from the audience. Sandie Sable, from the Swiatkowski Mulberry & Stansfield Keplin LLC firm, stated, “We’re not hawking viagra - so don’t worry, our email campaigns aren’t that bad… but we also affirm the use of double opt-in email lists to assure that customers who are truly interested in our online gaming programming products get the right emails.”




